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  Smart Corporate Leader
Effective Selling Skills-Basic.  

Selling is the most important function of any business organization, weather we think of a product or service. No product is useful unless it reaches the customer, i.e. only when it is sold ultimately. Effective selling skills ensures that this done aptly. This is a scalable module based on the levels of people who attend the program.

Target audience

All Sales Men and Supervisors in FMCG
Medical Representatives / detail men / FSO
1st and 2nd line managers

3rd line managers who manage a sales team.
Shop owners.
Retail sales people in retail chains.
Any body who engages a sales team for selling his products.

  Understand the qualities of an effective sales person.
Understand the selling process.
Understand the buying process.
Understand the post buying behavior.
Know your types of customers.
Know how to prepare the benefits and features of your product.
Understand the process of a sales call.
Use creativity in selling.
Know the problem solving techniques.
Handle objections.
Know the importance of non-verbal communication in sales process.
Know what is happening in the field when you make a sales call.
Know the opening techniques.
Know the closing techniques.
Basic Program:  
(For Beginners): 2 days. 8 hours per day.  
Advanced program for the experienced:  
Behavioral Orientation work shop –BOCURP™ - an advanced module for Effective Selling Skills.
2 days, 8 hours per day.
Behavioral Orientation work shop –BOCURP™ - an advanced module for Effective Selling Skills.
This model is recommended for all those who are experienced; for all managers, supervisors and when the organization wants to change the attitudes of people who have been stagnating in the selling line for customer relation functions.
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