Popularly known as "Fast Moving Consumer Goods", the FMCG industry in India is moving places and has made great strides. According to the AC Nielson India report," Food and Beverage categories post healthy growth rates while toilet soaps, detergents and toothpaste stay in positive territory over the long term". The industry has registered a 4.4% growth in recent times. Certainly the industry has to adopt innovative methods to sustain its double-digit growth. The industry suffers to an extent on he taxation on perishable goods and hopes the Govt. would help the industry in this regard.
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